What are Digital Products and How They Can Help Your Business
In this article I’ll go over digital products and how they can be a great way to monetize a business for someone who is more introverted or strapped for time.
Digital products can come in various forms
E-books
Online Courses
Digital Music
Digital Artwork
Memberships
Digital products for introverted business people
Digital products can be a great way to create helpful information for your customers without having to do one on one training or zoom calls. They can be delivered to your customers passively when they purchase so you don’t need to interact with your customer unless they have an issue after purchase. Because they are a digital format, they can be written content or designs which allow you to express your business in a way where you don’t have to show your face.
Build passive income with digital products
The saying passive income can be a little misleading as you still need to build up a business and traffic, digital products do though have the ability to become a passive income in that you make them once and they can be sold over and over again and sent to your customer passively.
Being able to automate your business as much as possible can be a great way to balance work with slow living. Automating what you can means more time doing the things you love.
Ways to automate your digital product business:
Use email marketing tools to send automated emails.
Schedule social media posts in advance.
Set up automated sales funnels to guide customers.
Use platforms for digital product delivery.
Implement chatbots for customer support.
Use platforms where the content has a long life, Google, Pinterest, YouTube
Low energy or time poor
Digital products can be a great option for people who want to start a business but are low on energy or have very busy schedules. They don’t require any physical inventory or organizing any delivery via the post. You don’t need a store to manage so can manage online from your phone or laptop in pockets of time.
A digital product business can be built up in your own time, one product at a time which makes it flexible to your flows of energy.
If you want to save time building up your business with digital products, private label rights products, short name PLR, can help as you can buy pre-done products that you can rename or rebrand and resell for 100% profit. Before purchasing a PLR product check the resell rights to make sure it fits your requirements.
Promoting your digital products
If you are looking at ways to promote your digital products in a faceless way which can feel less stressful and pressure for someone who is introverted or prefer a slower way of living. I would consider looking at Pinterest as it can be faceless, the content has a longer life time which means you can create one piece of content, in this case a pin and it could potentially drive traffic to your business for years.
Another option is faceless content either on Facebook, TikTok, Instagram or YouTube. You can create b-roll content where you aren’t showing your face or use stock footage. Something to consider if you want to build more passive income or the ability to not always be producing content is to consider what platform you want to use. Instagram and TikTok content doesn’t have a long life which means the traffic to your business will most likely stop when you stop creating content. You could combine these platforms with email marketing to build a more automated passive business model.
Overall digital products offer a low-energy, flexible and scalable business model that is ideal for people with limited energy or busy mums juggling multiple responsibilities. You can build a sustainable online business while accommodating your lifestyle and priorities.